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Ingredients glossary

We’ve listed below in alphabetical order all the various functions our ingredients perform - from fragrances to preservatives, emulsifiers to solvents.

Use the letter links to easily navigate to each section.

A

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Abrasive

Removes dirt to leave surfaces clean or polished through rubbing/ brushing

Alkalinity Source

Increases the alkalinity of the product to help in the washing away of dirt.

Anti-redeposition Agent

Helps prevent the removed dirt in washing water from reattaching to a surface

Antifoaming Agent

Prevents excessive foam or bubbles forming when a product is used

Antioxidant

Helps to prevent reactions promoted by oxygen in the product, which can cause product spoilage.

B

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Buffering Agent

Maintains the right acidity / alkalinity balance of a product

Builder

Reduces water hardness, makes cleaning products more effective

Bulking Agent

Diluant. Dilutes solids or liquids to allow for more accurate dosing

C

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Colourant

Colours the product, your hair or skin

Corrosion Inhibitor

Prevents corrosion of packaging

E

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Emulsifier

Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'

Emulsion Stabiliser

Prevents a mixture from separating and helping to increase a product's shelf life

Enzyme

Boosts the cleaning properties of a product to help remove specific stains at lower temperatures e.g. fats, egg, blood.

Evaporation Aid

Helps a product dry faster

F

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Fabric Conditioner Agent

Helps to soften and improve the feel of a fabric

Fragrance

Provides a distinctive, pleasant smell

H

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Hydrotrope

Allows cleaning agents to be uniformly dispersed within a product.

O

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Opacifier

Makes the product appear more opaque or pearly

Optical Brightener

Provides additional brightness to the surface to which product is applied.

Oxidising Agent

In laundry and household care products stains are removed by oxidation (bleaching).

P

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Pearlescer

Helps to give products a shimmery appearance

pH Adjuster

Controls the acidity / alkalinity balance of products

Preservative

This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds

Propellant

A compressed gas that helps expel product from a can

S

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Sequestrant

Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.

Softness Extender

Makes a softening agent more effective and last longer

Solubiliser

Helps an ingredient in the product dissolve better

Solvent

Dissolves substances or ingredients

Structurant

Gives a product form or shape

Surfactant

An ingredient which helps to clean or remove dirt and oil, creating foam when used with water

T

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Tablet Disintegrant

Helps tablets break up so the product works faster

V

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Viscosity Controlling Agent

Controls the density or thickness of a product

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