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Ingredient glossary

We’ve listed below in alphabetical order all the various functions our ingredients perform - from fragrances to preservatives, emulsifiers to solvents.

Use the letter links to easily navigate to each section.

Removes dirt to leave surfaces clean or polished through rubbing/ brushing
Alkalinity Source
Increases the alkalinity of the product to help in the washing away of dirt.
Anti-redeposition Agent
Helps prevent the removed dirt in washing water from reattaching to a surface
Antifoaming Agent
Prevents excessive foam or bubbles forming when a product is used
Helps to prevent reactions promoted by oxygen in the product, which can cause product spoilage.
Buffering Agent
Maintains the right acidity / alkalinity balance of a product
Reduces water hardness, makes cleaning products more effective
Bulking Agent
Diluant. Dilutes solids or liquids to allow for more accurate dosing
Colours the product, your hair or skin
Corrosion Inhibitor
Prevents corrosion of packaging
Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'
Emulsion Stabiliser
Prevents a mixture from separating and helping to increase a product's shelf life
Boosts the cleaning properties of a product to help remove specific stains at lower temperatures e.g. fats, egg, blood.
Evaporation Aid
Helps a product dry faster
Fabric Conditioner Agent
Helps to soften and improve the feel of a fabric
Provides a distinctive, pleasant smell
Allows cleaning agents to be uniformly dispersed within a product.
Makes the product appear more opaque or pearly
Optical Brightener
Provides additional brightness to the surface to which product is applied.
Oxidising Agent
In laundry and household care products stains are removed by oxidation (bleaching).
Helps to give products a shimmery appearance
pH Adjuster
Controls the acidity / alkalinity balance of products
This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds
A compressed gas that helps expel product from a can
Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.
Softness Extender
Makes a softening agent more effective and last longer
Helps an ingredient in the product dissolve better
Dissolves substances or ingredients
Gives a product form or shape
An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Tablet Disintegrant
Helps tablets break up so the product works faster
Viscosity Controlling Agent
Controls the density or thickness of a product